I think I will keep these in point form just for ease of reading and to get as much up here as I can. Things moved fairly fast and I did miss some key points. If you think of one I would love a comment about it. I would also love to hear from some of the other groups as to their impressions during the round table session. I would love to hear from some of the brands we spoke with as well in the comments.
From a blogging point of view:
– If we want brands to work with us we need to keep our voice when we review/talk about a product. Don’t just read the press release and regurgitate it.
– Don’t be afraid to ask for what you want. If you want to work with a company for financial compensation ask. If you want products, ask.
– Don’t be afraid to post what you think about a product. Good or bad it helps a company improve. I am not saying bash a product or company but there are always ways to share the good and bad in a way that leaves it open to interpretation.
– A lot of the companies we spoke to are as new to this social media game as we are and even less in some cases. We can work together to make it work so it is a give/give relationship.
– Companies WANT to hear from us. They want our opinions and suggestions. Don’t be afraid to use contact forms on websites. Speak up!
– Most of the women who spoke up also mentioned contact. If you email us and we don’t get back to you right away it doesn’t mean we don’t want to work with you it could mean we are just busy. The suggestion was made to do a follow-up email.
– Also I brought up the fact that I am not going to go chasing a company around to review their product. If you contact us and we say yes, follow through. If you don’t want to work with us when we contact you an email as to why would be appreciated. We can’t improve if we don’t know where we are lacking.
From a Brand point of view:
– They are worried that if they start paying us to blog for them that we will lose our authenticity and voice and start sounding like commercials.
– They need more information from us on expectations. What kinds of relationships we want.
– Clear and concise PR/Media pages that are easy to find. Don’t make them work too hard to contact you. They will move on.
– Some companies really are all about the numbers. You want to work with them you need to have the following they want. If this is because they are used to working with traditional media and don’t realize the scope even a smaller blogger can have or whether they just want to be that annoying sales person that doesn’t back off I haven’t decided. I do know they need to catch up quick with social media or get left behind.
– The best way to get a company to notice you is engage with them on their Facebook pages, Blogs, Twitter and any other sites they have. Not in a crazy stalkerish way but be genuine, be yourself and use their products already.