I love giving and receiving gifts that give back. It’s a tradition that my Oma started with me many years ago when she would gift me with the annual charity bear from on of our local department stores. She loved that a portion of all proceeds were donated each year to a deserving charity, and I loved that I had a new teddy bear to snuggle. I’m thrilled to keep the tradition alive with my own kids, although with a different spin. We’ll be buying a bear this year and donating it to the annual toy drive at the school. Our bear of choice this year is the Starlight Children’s Foundation’s Beario.
The Starlight Children’s Foundation™ Canada, in partnership with Toys“R”Us, Canada, is pleased to announce the ﬁfth limited edition collectible Starlight bear will be sold in Toys“R”Us and Babies“R”Us stores across the nation this fall. A portion of each Beario’s sale goes towards funding Starlight Canada’s in and out-of-hospital programs, brightening the lives of seriously ill children across Canada. After meeting some amazing children last year while on another project, I was touched with the amazing resilience of these kids and am happy to do my small part to make them smile.
This year’s bear was designed in part by Seven-year-old Starlight child Dylan, who lives with spastic quadriplegic cerebral palsy. With the help of his big brother Connor, Dylan modeled the bear, which boasts a charming smile and a red star on its paw, after his favourite video game character, Super Mario™.
“The Starlight bear continues to be a powerful and important part of our partnership with Toys“R”Us,” said Starlight’s Executive Director, Brian Bringolf. “As with Starlight bear collaborations in the past, we hope that Dylan’s unique design will help raise awareness of his and other Starlight children’s courageous stories.”
With the support of both employees and customers, Toys“R”Us Canada has raised over $11 million dollars for Starlight in the last 15 years. In addition to distributing and manufacturing Beario, Toys“R”Us will be donating grants to hospitals across Canada to further assist in developing Starlight programming. “Working with a Starlight child to create their very own unique and collectible Bear each year is an incredibly rewarding process for Toys“R”Us and Babies“R”Us,” said Kevin Macnab, President Toys“R”Us, Canada. “We believe kids should be kids, especially when going through difficult times, and by selecting Dylan to design this year’s bear, provides not only him, but his family with a fun and creative distraction from his ongoing medical treatments.”
Starlight Children’s Foundation Canada’s collectible Beario retails for $14.99 and is available in Toys“R”Us and Babies“R”Us stores across Canada and online. To find out more about the Starlight Children’s Foundation Canada and all that they do to brighten the lives of seriously ill children and their families in communities across Canada please visit their website. You can also find them on Twitter, Facebook and YouTube.